Jan Servaes (Ed)

Communication for Development and Social Change

This book is about people and the processes needed to facilitate sharing of knowledge in order to achieve sustainable developmental change.  It underlines that development communication is based on dialogue, which is necessary to promote people’s participation.  It follows a two-way model and increasingly makes use of many-to-may forms of communication to facilitate the understanding of people’s perceptions, priorities and knowledge with its use of a number of tools, techniques, media and methods.  It aims to give voice to those most affected by the development issue(s) at stake, allowing t