Van Mele, Paul

The Innovation Tree: a new PRA tool to reveal the innovation adoption and diffusion process

This paper looks at a new PRA tool called the Innovation Tree which has helped people to visualise and analyse the way in which an innovation is spread over time between community members. It is found to be an interesting tool that distinguishes between innovators and adopters, as well as helping outsiders and the community understand some of the social and psychological dimensions that influence the adoption of an innovation.