This report presents the results of a rapid market appraisal (RMA) of the market for yellow corn in the Bicol region of The Philippines. The systems approach and RMA methods used in the research are discussed n the introduction. The RMA identifies: Who are the marketing participants in this commodity system? How and why is the system organised and operating as it is? What are the constraints on corn production, given strong local demand? In describing this system, the report discusses the technical characteristics of the crop and commodity; demand patterns, marketing system organisation and spatial network; marketing system operation; economics of marketing; infrastructure and institutions and power.
This paper may interest those involved in marketing agricultural products, and those working with producers in rural Philippines.