Development Communication: reframing the role of the media

Format:Book
Publication year: 
2009

Development communication is about intervening in a systematic or strategic manner with either media or education in order to promote positive social change.  In this book media scholars explore the details of communication in areas where modernization has failed to deliver change.  They also introduce the history of development communication, major theories and approaches, the role of NGOs and foundations, feminism digital-divide and the paradigm shift currently underway.  The reframing stresses the power of grass-roots movements and “bottom-up” approaches that challenge the status quo and “top-down” focus of previous approaches.

Pages: 
239
Publisher
Wiley-Blackwell
John Wiley and Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, UK

How to find this resource

ISBN
978 1 4051 8794 7
Shelfmark in IDS Resource Centre
B: Tools: Popular Communications 5845