Doing it for themselves: how communities developed messages and communication methods for rinderpest eradication in southern Sudan

Publication year: 

This article reports on the Operations Lifeline Sudan (OLS) Southern Sector Livestock Programme which aims to improve food security for war-affected communities in southern Sudan through improving animal health. A change in project strategy recognised as being was required, from mass vaccination to surveillance to see whether diseases re-appeared. This presented a challenge to programme staff to explain the new strategies to the communities and gain their support. The programmes three stages - explaining the new strategy to programme managers and technical staff, developing messages and methods with communities, and scaling up - are described.|The lessons learnt were seen as being:|Despite difficulties in adjustment, artists, songwriters, poets and others were able to grasp the idea and transform it into locally appropriate messages;|Animal health workers have reached a wide audience;|The approach has increasingly moved the responsibility for communication to the animal health workers and away from field veterinarians.

Source publication information
Journal Title: 
PLA notes
No. 45
37 - 41
IIED, 3 Endsleigh Street, London WC1H ODD, UK
Publisher reference: 
International Institute for Environment and Development

How to find this resource

Shelfmark in IDS Resource Centre
E : Miscellaneous : RRA Notes/PLA 4479