This article reports on the Operations Lifeline Sudan (OLS) Southern Sector Livestock Programme which aims to improve food security for war-affected communities in southern Sudan through improving animal health. A change in project strategy recognised as being was required, from mass vaccination to surveillance to see whether diseases re-appeared. This presented a challenge to programme staff to explain the new strategies to the communities and gain their support. The programmes three stages - explaining the new strategy to programme managers and technical staff, developing messages and methods with communities, and scaling up - are described.|The lessons learnt were seen as being:|Despite difficulties in adjustment, artists, songwriters, poets and others were able to grasp the idea and transform it into locally appropriate messages;|Animal health workers have reached a wide audience;|The approach has increasingly moved the responsibility for communication to the animal health workers and away from field veterinarians.
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International Institute for Environment and Development