Participatory Communication: a practical guide

Format:Toolkit
Publication year: 
2009

This user guide on participatory communication aims to answer the following questions: What do we mean when we say participatory communications?  What are the practical implications of working with participatory communication strategies in development and social change processes? What practical experiences document that participatory communication adds value to a development project of programme?

Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new.  At a time when institutions, both governmental and nongovernmental, increasingly seek participatory approaches in their development initiative, this guide provides perspective, tools and experiences on how to implement participatory communications strategies.

Source publication information
Series: 
World Bank Working Paper No 170
Pages: 
50
Publisher
The International Bank for Reconstruction and Development/The World Bank
1818 H Street, N.W., Washington DC 20433, USA
www.worldbank.org