Public advocacy is the bandwagon that everyone's clambering onto: but not people know what public advocacy really is

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This paper discusses the concept and practice of public advocacy. It describes the various practices of public advocacy, what advocacy involves, its challenges, and offers a brief look at public advocacy in India. It argues that public advocacy, rather than being a mere fashionable term, should signify a set of planned, proactive and organised actions to address issues of injustice, marginalisation and rights abuse in a more effective and efficient manner. To do so effectively, existing power relations have to be shifted in favour of the marginalised.

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