These RRA guidelines are organised in two sections. The first part examines the substance of RRA in agricultural marketing research: the main characteristics of RRA in food systems research, and some basic alternative approaches (Ch. 2), analytical frameworks for the study of commodity marketing systems (Ch. 3), key areas of investigation of commodity subsectors (Ch. 4), analysis of prices and marketing margins (Ch. 5), proxy variables and key indicators (Ch. 6), and non-market, institutional and non-economic factors in food systems (Ch. 7). The second section discusses the process of RRA (Chs. 8 and 9), including sections on preparation for fieldwork (Ch. 8) and implementation of RRA surveys (Ch. 9). Report preparation, presentation and follow up are the subject of Ch. 10, and some limitations of RRA are addressed in Ch. 11. This paper is aimed at agricultural economists, and much of the information assumes possession of specialist knowledge.
This paper is aimed at agricultural economists, and may be of interest to those involved in research into many aspects of agricultural marketing and food systems
Dept. of Agricultural Economics, Michigan State University