The art of scaling deep: Research in summary

Over the last 15 years the concept of scale has become a foundational part of the apparatus of the social and environmental change sector. A business mindset of growth has been seamlessly transferred to the social and environmental problems we are collectively trying to shift in the world. Scaling up, (influencing policy) has been considered the strategic pathway to systems change. Scaling out (spreading new models) s seen as a pathway to success. he alure of these scaling theories lies, in part, in their tangibility, and the easy way in which they can e measured. However this focus on growth has shifted our attention away from a series of messy truths