'Washirika': raising awareness without mass media

Publication year: 
2001

The Living Earth Foundation is an international NGO that works with people to resolve environmental issues of concern to them. This article describes their people-centred approach of raising awareness in a way that does not rely on one way communication media, and focuses on the principle that people will learn from those they know and trust. The Foundation's work, using this approach with the Rufiji Environmental Management Project in Tanzania, is described, including the role of volunteer listeners and the process of establishing the programme. It goes on to look at the next steps that need to be taken and at lessons learned, and concludes that this programme represents a point where environmental education and stakeholder dialogue converge.

Source publication information
Journal Title: 
PLA notes
Volume: 
No. 41
Pages: 
42-45
Publisher
IIED
IIED, 3 Endsleigh Street, London WC1H ODD, UK
London
Publisher reference: 
International Institute for Environment and Development

How to find this resource

Shelfmark in IDS Resource Centre
E : Miscellaneous : RRA Notes/PLA 4201