With this pioneering book introducing participatory approaches in rural development, the author challenges preconceptions dominating rural development at the time. The central theme of the book is that rural poverty is often unseen or misperceived by outsiders, those who are not themselves rural and poor. The author contends that researchers, scientists, administrators and fieldworkers rarely appreciate the richness and validity of rural peopleÆs knowledge, or the hidden nature of rural poverty. He argues for a new professionalism, with fundamental reversals in outsidersÆ learning, values and behavior, and proposes more realistic action for tackling rural poverty. The book is divided into eight chapters focusing on rural poverty unperceived (i.e. as perceived by outsiders); two cultures of outsiders, negative academics vs. positive practitioners; how outsiders learn; power structures and knowledge; integrated rural poverty including deprivation, vulnerability and powerlessness; making priorities for action; reversals in professional values and bridging gaps between disciplines, professions and departments; and recommendations and discussion of practical actions.