The author describes the development of an on-line social networking website. Members of the international Forest Connect Alliance had expressed a strong demand for greater information-sharing. The website provided a platform for members to quickly and easily access and share information about state-of-the-art practice in small and medium-sized forest enterprises. Since its creation, the online social network has attracted an increasing number of genuinely active members. Although donors still need persuasion to fund further website development, early indications are that the initiative is having a positive impact.