It draws on the experience of the author with regard to socio-economic surveys carried out in Kenya and elsewhere in East Africa. It considers problems in sampling, farmers' responses, the interview situation, survey staff, and various problems with regard to recording accuracy and data processing. The paper concludes by noting 20 key aspects that should be taken into account when designing surveys. These include: (1) careful selection and training of staff; (2) the importance of learning the farming systems in advance; (3) where possible to choose farmers for whom the key parameters are known from other sources; (4) utilize at least one full time supervisor resident in the survey area with independent transport; and (5) allow two thirds of the total period for activities other than the field survey, ie. data processing.
This pamphlet summarises the results of a study conducted by the National Development Service on Nepal and Unicef. Teams of data-collectors went to nine different parts of Nepal showing illiterate villagers a wide variety of pictures in various colours and shadings. The results showed that most of the visual aids used by the health service were not recognised or misinterpreted by local people. Suggestions are made as to how visuals might be improved in response to feedback from villagers.
A research project was conducted in nine different parts of Nepal to find out how non-literate adults responded to a variety of pictures and diagrams. Findings of the study included : villagers do not expect to receive ideas from pictures, villagers tend to 'read' pictures very literally and that villagers do not necessarily assume that thee is any connection between the pictures in a series. It was found however that 'if a picture's message is explained to villagers, they will probably remember the message when they see the picture again'. This even proved true in the case of an abstract diagram illustrating the transmission of TB. The study also compared the kind of illustrations that were most readily understood.
This paper discusses two related questions: Are research results usable? Are the data actually used in decision-making? Both are determined by the researcher's choice of research methodology. The links between choice of research methodology and the application of results is discussed through a simple conceptual model. A satisfactory link requires a decision to allocate part of research capacity to the evaluation of previous research. To demonstrate the difficulties involved in rigorous analysis, a case study of ten years of research for agricultural development in three East African countries (Uganda, Kenya, Tanzania) is reviewed. Deficiencies in agricultural planning and in applied research for agricultural development are discussed in detail. The causes of ineffective applied research are viewed as lying in scientific culture. An example of applied research with implemented solutions is given, emphasising the benefits of participant research and management procedures for planning.
Ideas about communication have mostly come from the industrialised West, meaning people in developing countries have to learn "an alien visual language" in order to understand development illustrations. The first question for an illustrator to ask is "for whom am I designing this picture?" From experience in India, most designers seem to be producing for their own kind, rather than for those in the villages and are "blind to the visual language of their own culture". This practical manual suggests how to go about producing appropriate visual aids by first collecting an "inventory of visual language" in the local area (traditional designs, clothing styles, meaning of certain colours etc). Illustrators should "build on a society's achievements, not what it lacks". The design process is described step by step, with checklists on the advantages of various visual styles and ideas about layout and assessing the "audience's" response to the finished product. The author warns that the process is not easy, "using traditional visual forms to express modern ideas can be like discussing nuclear physics in Sanskrit.."