This book argues that in the development process, communication is everything. The authors present the case that communication for development is a creative and innovative way of thinking that can permeate the overall approach to any development initiative. They illustrate their argument with vivid case studies and tools for the reader, drawing on the stories of individual project leaders who have championed development for communication, and using a range of situations to show the different possibilites in various contexts. Free from jargon and keeping a close look at how development is actually being implemented at ground level, this book offers an important contribution to development studies for students, policy-makers and practitioners.
In this publication, Panos London sets out what it believes should be the role of communication in long-term, sustainable development. It challenges governments and all involved in policy-making and planning to listen to the views of ordinary people, to involve civil society in decision-making and to recognise the important part the media can play in debating development issues and challenging government accountability. It suggests four key areas for action by governments, NGOs, the media and international organisations, in order to realise the power and potential of information and communication.