Communicating With Pictures
This pamphlet summarises the results of a study conducted by the National Development Service on Nepal and Unicef. Teams of data-collectors went to nine different parts of Nepal showing illiterate villagers a wide variety of pictures in various colours and shadings. The results showed that most of the visual aids used by the health service were not recognised or misinterpreted by local people. Suggestions are made as to how visuals might be improved in response to feedback from villagers.