Visual Literacy In Communication: designing for development
Ideas about communication have mostly come from the industrialised West, meaning people in developing countries have to learn "an alien visual language" in order to understand development illustrations. The first question for an illustrator to ask is "for whom am I designing this picture?" From experience in India, most designers seem to be producing for their own kind, rather than for those in the villages and are "blind to the visual language of their own culture". This practical manual suggests how to go about producing appropriate visual aids by first collecting an "inventory of visual language" in the local area (traditional designs, clothing styles, meaning of certain colours etc). Illustrators should "build on a society's achievements, not what it lacks". The design process is described step by step, with checklists on the advantages of various visual styles and ideas about layout and assessing the "audience's" response to the finished product. The author warns that the process is not easy, "using traditional visual forms to express modern ideas can be like discussing nuclear physics in Sanskrit.."